Gamification is “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals”. – Garner. In simple terms, gamification is a way of adding game mechanics and elements into game and non-game environments for the purpose of engaging more users. Gamification is used everywhere. It is used to teach and it is also used to sell.Gamification has its own advantages and disadvantages. Let us start with the advantages. It was already mentioned that the number one thing gamification can do is to boost user engagement this is because it makes everything simple and fun to do. Like for example, when you have a company and you want to engage your employees. You can use gamification by transforming boring elearning courses into something interesting. You can also do games literally because it encourages a healthy competition among employees. Employees feel more connected when it involves team activities and most of the important lessons are retained.
Another advantage of gamifications is that it provides immediate feedback. You can actually do surveys at the end of every course or activitie in order to get some good points on where and how you can improve. Through this survey, you are able to learn what your customers and employee truly wants. Gamification is now very popular and when people join and follow sites, they are able to earn badges. This is how you gauge people’s loyalty and interests which will also be very helpful on how you will creative activities in the future.
On the other hand, one big disadvantage of gamification is that it is definitely expensive to develop. If you are a start up company, this is not ideal but if you have already something budgeted, this could be worth your investment. The development expenses are costly as well as its maintenance so you should always review your finances so that you can get more out of it rather than just throwing money and not being able to increase engagement at all.
Gamification in the work place can be very interesting. Gamification can also boost your business. You just have to be ready with the expenses and make sure you have a concrete plan and goals you want to achieve. Here in Gamified Start ups, we will teach you the smallest to the biggest things. We have very simple and direct tool kits that will guide you and we also offer trainings on what specific model to use and we offer it a reasonable price. Our programs are definitely worth a try so inquire now!
